CEO
执行总监
Katherine 'Kitty' Smyth is CEO of Jingpinou.
Before creating Jingpinou, Kitty lived and worked in Beijing, advising some of China's most high-profile business leaders on outward investment strategy. She maintains excellent relations with prominent members of the political, business, cultural and media establishment in Beijing.
Kitty uses expertise gained over 20 years working at a senior level in government communications, television journalism and as an entrepreneur to help companies make decisions and to align messages to their priorities. Her expertise lies in political risk and counsel, and she has specialist knowledge of the media, art, agriculture and government sectors.
Beyond her advisory work, Kitty built a business trading agriproducts from Europe to China, mostly meat, seafood, wine and non-GMO cooking oils for the Chinese catering industry. She now serves as an Expert Advisor to the European Commission on the global promotion of agriproducts.
Kitty's earlier career was in television and strategic communications, at the BBC and in Whitehall (UK Government). At the BBC, Kitty was a Producer in TV Current Affairs and Documentaries on programmes including HARDtalk, Panorama and Current Affairs Specials. In Whitehall, she led projects in strategic communications across the Ministry of Justice, the Cabinet Office and the Department for Communities.
As CEO of Jingpinou, Kitty is a regular commentator on China for the BBC, Telegraph, South China Morning Post and other Chinese media.
Kitty has a Diploma in Mandarin from Peking University, an MA in Political Communication from City, University of London and a BA in Politics and French from University College Dublin. She speaks French, Spanish and Mandarin.
