CO-PRODUCING THE FUTURE OF MEDIA
The pace and scale of media production in China is breathtaking. To be a player in the field means taking on a range of challenges including disruption, competition, globalization, regulation and a changing media landscape.
To engage with China media businesses, Western producers and investors need to understand the impulses motivating their Chinese counterparts.
Ten years ago, Chinese production houses 'went out' to buy and adapt television shows from British and American producers. Today, Chinese mainland producers and television networks want not only to buy and adapt foreign shows but also steer China to become a key player in providing global content.
With the signing of the UK-China Television Co-Production Treaty in 2016, the United Kingdom became the second country to have both movie and TV co-production treaties with China.
Sino-British television co-productions and collaborations are growing as China looks to shake off its image as a content buyer and transform itself into a global producer in different formats.
Jingpinou CEO Katherine 'Kitty' Smyth has an extensive background in television, having worked as a Producer in the BBC's Current Affairs and Documentaries department for several years.
We advise Chinese producers and investors on co-production and format deals, mostly from the UK but also in other European countries. We have strong connections in the Chinese television industry, at State broadcaster CCTV and key institutions such as the State Administration of Radio, Film and Television (SARFT) and Communication University of China (CUC), as well as with private national and provincial stations.
Market Intelligence from China
Format and Co-Production Deals